FLINT, Michigan — On April 6, the Michigan-based eyewear brands Gamer Advantage and Genusee Eyewear
announced their exclusive collaboration that combines the world of gaming with intentional sustainability. As a nod to Earth month, the collaboration features a pair of blue light glasses that help gamers and streamers to sleep and perform better.
The unique pair of glasses come in several colors and are composed of Genusee's environmentally sustainable frames — each pair created from 15 recycled water bottles — and Gamer Advantage's patented blue light lenses that help support eye health for those who experience eye strain, blurred vision, and exposure to blue light for an extended amount of time like gamers and video editors.
For the eyewear founders, the collaboration comes from their Michigan locality and respect for each other's business.
“I had heard about Genusee and the awesome things they were doing for the environment. I knew they were based in Flint, Michigan so I thought hey, why not send the CEO a message. Honestly, I was floored at how it took 15 reusable water bottles to make one pair of glasses. I had no idea what would come of this collaboration, but after connecting with Ali, I knew this was meant to be. I don't think there have ever been two eyewear brands that collaborate,” says Bryan Reedy, CEO of Gamer Advantage.
“When Bryan reached out, my first thought was, “What are gamer glasses?” but then I realized that it was no different than a football helmet, or a seatbelt in a car. What Bryan was creating was a fashionable piece of safety equipment to help promote better sleep and reduce fatigue when sitting on screens for a long time. I figured, if it’s good enough for a gamer, it will probably work for me and after trying it for a few weeks, I was right. Bryan has something different here,” said Ali Rose Van Overbeke.
For more on the collaboration and to shop, visit gameradvantage.com.
Enjoy this story? Sign up
for free solutions-based reporting in your inbox each week.